Over the hump …
Just one clip for you in todays Over the Hump, but its gold.
Diesel are a brand well-known for their happiness to stand out fromt he crowd and their irreverent take on advertising.
But there most recent promotion for their upcoming 3oth Anniversary pushes all the boundaries.
Its a brilliant piece of viral goodness, mainly because it is such a remarkable idea, executed so well, and of course because of its sexual nature.
So check out the clip below and see what you think.
Its officially SFW, but that really depends on your boss sense of humour!