On Black Friday, Patagonia raised US$10 million for grassroots environmental organisations worldwide, 100% of its sales for the day.

After announcing last week it would donate 100% of its Black Friday sales revenue to grassroots organisations last week, Patagonia has announced it reached $10 million in sales.

In a release, Patagonia said it expected to hit $2 million, and expressed “a heartfelt thank you to our customers, friends, and community worldwide who showed up to #loveourplanet”

To date, grassroots organisations around the world who’ve enjoyed support from Patagonia include The Climate Council of Australia in Sydney, Australian Marine Conservation Foundation in Brisbane, Bob Brown Foundation in Hobart, and Friends of the Earth in Melbourne, along with many others around the world.

This Black Friday we’re donating 100% of sales to grassroots environmental groups. #LoveOurPlanet: https://t.co/6NgxQit5SJ pic.twitter.com/fK8TNCAjdB

— Patagonia (@patagonia) November 21, 2016

Feature photo: Gareth Grove

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