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Patagonia’s Black Friday ‘100% For The Planet’ campaign raised $10 million


Patagonia’s Black Friday ‘100% For The Planet’ campaign raised $10 million


On Black Friday, Patagonia raised US$10 million for grassroots environmental organisations worldwide, 100% of its sales for the day.

After announcing last week it would donate 100% of its Black Friday sales revenue to grassroots organisations last week, Patagonia has announced it reached $10 million in sales.

In a release, Patagonia said it expected to hit $2 million, and expressed “a heartfelt thank you to our customers, friends, and community worldwide who showed up to #loveourplanet”

To date, grassroots organisations around the world who’ve enjoyed support from Patagonia include The Climate Council of Australia in Sydney, Australian Marine Conservation Foundation in Brisbane, Bob Brown Foundation in Hobart, and Friends of the Earth in Melbourne, along with many others around the world.



Feature photo: Gareth Grove


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  • Hear the latest thinking and examples from a diverse range of experts from around the world, including ING Direct, B Lab Australia, Social Traders, Pollinate Energy, Patagonia and Pamela Hartigan of the Skoll Centre at the University of Oxford.
  • Foreword by Tom Quinn, executive director, Future Business Council.

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Ben Ice

Ben Ice was MarketingMag editor from August 2017 - February 2020

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