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Radio Lions: Three gongs for Aus, mosquito repelling frequency wins Grand Prix

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Radio Lions: Three gongs for Aus, mosquito repelling frequency wins Grand Prix

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Australia’s showing in the Radio Lions at Cannes was down on last year, despite an increased number of entries in the category.

Of 90 radio executions submitted for a prize, only three were successful – Eardrum Australia’s ‘Bully’ spot for Earphone Bully won gold and Leo Burnett Sydney’s ‘Butterfly’ and ‘Pig’ for Diageo brand Bundaberg Red won a bronze each.

Shortlisted entries from JayGrey and Whybins missed out, leaving Australia with a disappointed showing, down on last year even though 18 more entries were submitted.

The Grand Prix winner – Brazil’s Talent Sao Paulo for ‘Repellent Radio’ for client Go Outside Magazine – was lauded for its innovative use of a radio frequency to repel mosquitoes, shown below.

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