Samsung People’s winner video blog king
Home to one of the coolest industry sites around, Robot Meets Alien has announced the winner of the second phase of its award-winning site samsungpeople.com.au.
The competition required 10 people to capture and share their own unique stories using the new Samsung MX-10 Camcorder and blog for votes to win the trip of a lifetime to Tokyo, London and New York.
For those who don’t know, Robot Meets Alien, a relatively young company (it launched in Sydney in 2007), works on the bases of harnessing the power of consumer influence and word of mouth. Its clients include Rockstar, Microsoft Xbox 360, FHM, SCX Global, CANVAS Prepaid Visa and VCARD Virtual Visa.
Its Samsung campaign, entitled ‘Samsung People’, gained international recognition when it was awarded the FWA ‘Site of the Day’.
In six weeks the site clocked up 44,798 visits, with an average time of more than five minutes spent navigating through the site.
To get the word out, the company set up banner ads on Cleo, Cosmo, FHM and Zoo’s websites, while ‘Samsung People’ sponsored niche publications Four Thousand, Three Thousand and Two Thousand, Two Threads, Fuzzy and Oyster magazine newsletters. At close of phase one the site competition had received over 4,000 entries.
The second phase of the campaign involved a video blogging competition with no media spend attached. The 10 bloggers, motivated by the overseas trip grand prize, used their own influence to drive traffic to the site and to generate votes for their weekly blogs.
In six weeks phase two culminated in 45,628 site visits and over 7000 votes logged.
“With a very small media budget we were able to generate some basic awareness at the outset but we always knew that the 10 final bloggers were going to be key to spreading the word. It shows how powerful the right people can be in building brand awareness,” explains director of Robot Meets Alien Barney Glover.
For the winner, Marc Davies from Sydney, “It was all about reaching out to everybody I knew and then getting them to reach out to their friends for votes”.