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Sean Cummins ad-addiction


Sean Cummins ad-addiction


Having sold his agency, CumminsNitro, last year, Sean Cummins is mapping his return to advertising following the expiration of a non-compete clause.

Cummins, famous for his mouth and branding efforts for Virgin Blue among others, sold his multi-award winning agency CumminsNitro last year, having instigated Tourism Queensland’s ‘Best Job in the World’ campaign. Cummins saw the agency renamed SapientNitro.

Speaking to the Sydney Morning Herald, Cummins said:

Theres a clause in my contract that states I can buy back the agency if I want to, and I wont rule that out.

He is also allegedly considering founding a media and digital agency.

There are better ways to approach new media. Advertising agencies arent even scratching the surface of what is possible at the moment.”

During the interim, Cummins joined the board of Hawthorn Football Club taking care of sponsorships, events and merchandising.

Advertising can grind you down and blunt your sense of passion and purpose over time. But when I come back I will be well rested and in good shape, I promise that, Cummins told The Sydney Morning Herald.

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