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Sybase teams up with AFP for global news on your mobile


Sybase teams up with AFP for global news on your mobile


Marketers hungry to take advantage of the growing advertising
dollars being spent on the mobile platform can now consider reaching
their target audience alongside the breaking news content of global
news provider Agence France-Presse (AFP).

Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), announced it has teamed with Agence France Presse (AFP) to deliver global news content to users of Sybase 365™AvantGo®.

Sybase 365s collaboration with AFP will put global news from the
worlds oldest established news agency on any mobile device at no
additional charge to the end-user.

Theres no question mobile devices continue to play an
increasingly important role in keeping consumers connected to the news,
information and people they care about, said Gilles Tarot, marketing
director for AFP in North America. Ensuring our readership has access
to our global news content in the manner that best suits their needs
-be it in print, online or mobile through AvantGo-was the next logical
step for us.

The continued expansion of news content on AvantGo is a win-win
situation—allowing consumers greater choice in content, and content
providers a wider distribution channel, said Michael Kurtzman,
managing director of mobile advertising for Sybase 365.  For added
flexibility, were making the AFP channel available in both a browser
and downloadable client—allowing users to view news in an online or
offline format.

Sybase 365 AvantGo provides media content partners and marketers
with a turnkey, ad-funded mobile distribution solution without the cost
of building an initial mobile audience or advertiser network, and
provides advertisers with reach into a highly desirable mobile
audience.  Providing over 800 media sources for users to choose
from—ranging from niche hobby magazines to blogs and breaking global
news, AvantGo is the largest provider of web content for mobile devices.

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