When Gillard steals your (clients) thunder…
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Digital agency Memery flipped the biggest news week to their client’s advantage through a Google AdWords campaign.
A promotional tour orchestrated by The Diet Plate involving a star from the UK’s The Biggest Loser has leveraged the Gillard ascendancy through a Google AdWords campaign.
Searches for ‘Kevin Rudd‘ returned the following:
The Diet Plate
Lose weight while
eating humble pie
http://www.thedietplate.com.au
While searches for ‘Julia Gillard’ returned:
The Diet Plate
Portion control
for women in control
http://www.thedietplate.com.au
Matt Granfield, Marketingmag.com.au guru blogger and Marketing magazine writer, owns Memery.
For a full list of the AdWords campaign, see Granfield’s personal blog.