Adshel has announced the appointment of Elvira Lodewick as the company’s marketing director based in Sydney.

Lodewick joins Adshel with an extensive background in the online media and publishing industries, most recently responsible for Nielsen/NetRatings‘ marketing and communications in Asia Pacific and Latin America.

Lodewick will take on Adshel’s direction of marketing activities for its out of home portfolio across roadside, rail and retail environments. This includes Adshel’s innovation brand ‘Create’ and the premium internal assets at Sydney International Airport marketed under the brand ‘Navigator’.

She will also take a position with the MOVE Advisory Group, part of the Outdoor Media Association’s Audience Measurement initiative.

“We are very excited to welcome Elvira to the team at Adshel. In addition to extensive international media industry experience, she has a solid understanding of media and audience measurement that will be invaluable in strengthening the position of OOH media going forward,” Steve McCarthy, CEO, Adshel.

Lodewick replaces Anthony Xydis who was with Adshel for eight years and recently received an OMA industry award in recognition for his outstanding contributions to the outdoor media industry, in particular his cross-industry work on the new audience measurement project MOVE.