EYE, everyone’s favourite out of home media operator, has appointed Leonie Collins as the company’s marketing director of regional business units.

This follows EYE’s US office naming Michelle Schiano as its vice president of marketing in New York.

Based in Sydney, Collins will be responsible for the strategic direction and leadership of its regional business units in Australia, New Zealand, Singapore, Indonesia, UK and the US.

Before joining EYE, Collins was the advertising trade strategy manager for News Limited in Sydney.

The company’s global marketing director, Janine Wood says, “It is timely with EYE’s expansion that we add someone of Leonie’s calibre and experience to the marketing team. We are very much looking forward to the contribution and influence that (she) will make to our international strategy and direction.”

Collins arrives at EYE with nearly 20 years of experience in marketing and media agencies, with a range of strategic managerial talents across a number of categories, such as automotive, cosmetics, toys, IT and snack foods.