BBC Worldwide appoints new executive vice president.

Luke Bradley-Jones, former executive vice president (EVP), digital media and business development, has been appointed EVP, managing director for BBC.com (the international version of the BBC’s online offering).

BBC Worldwide’s director of strategy and managing director, digital media, David Moody, said:

“Having led our digital ventures in the US for the past two years, Luke is the natural candidate to take over the reins at BBC.com – especially as we work towards the site’s first localised edition in the U.S. next year.”

Luke’s digital pedigree began in 2007, when, after a year as BBC Worldwide’s head of strategy, he moved to the New York Office to build BBC Worldwide’s US digital business. Striking deals with Apple, X-Box and Yahoo, he also launched an American version of www.topgear.com and revamped www.bbcamerica.com.

Mr. Bradley-Jones explained:

“I am coming into this role with BBC.com in great shape, having secured over 400 advertisers in the 18 months since its commercial launch and commanding a consistently high position in its international competitive set. I’m looking forward to building on this success as we look to introduce significant new products and services for international audiences and advertisers in the next year.”

Bradley-Jones will replace Kym Niblock – who Marketingmag.com.au did an interview with earlier this year.