ninemsn CEO Joe Pollard has appointed Kerry McCabe as the company’s new commercial director.

McCabe joins ninemsn to lead the company’s commercial division that includes advertising sales (display, performance, mobile and video), commercial creative production, sales operations, partner management, market research and trade marketing.

He will report directly to Pollard and join the company’s executive management team.

McCabe is formerly general manager of sales at Eye Corp Australia and New Zealand. He held full financial accountability and was also responsible for the company’s strategic direction, evolution of its financial performance, new product development and industry innovation. He launched new units offering media and technology solutions to agencies and marketers.

He is also the Chairman and Founder of MAYDAY (Media Assisting Youth) and also a director of Father Chris Riley’s Youth of the Streets program.

“Working at ninemsn will be an opportunity to contribute to a clear digital market leader with world class shareholders and assets in a sector that is very vibrant and has enormous growth potential,” says McCabe.

Pollard believes that McCabe will be a valuable asset to ninemsn’s future.

“Kerry is highly respected within the broad media industry as a creative and innovative thinker with strong analytical and problem solving skills. He is a talented and effective leader of people and has the ability to work with agency partners and clients to deliver effective communications solutions.”