Yahoo!7 cuts Aunties lunch
Yahoo!7 has signed a deal to license more than 20 titles from BBC Worldwide Australia for to its catch-up TV service, PLUS7.
The ongoing deal will see future BBC content air on the service, either in catch-up following transmission on the Seven Network, or as part of PLUS7’s dedicated library of TV shows
The initial deal features Doctor Who, Torchwood, The Catherine Tate Show and Little Britain.
Classic comedy programs Fawlty Towers and The Young Ones also feature, alongside documentaries like Louis Theroux: The City Addicted to Crystal Meth, Fat Family Diet, and Walking with Dinosaurs.
“We are passionate about reaching new audiences with our diverse programming through digital platforms and look forward to sharing these enduring television favourites with PLUS7 viewers,” said Louisa Bayles, Digital Sales Manager, BBC Worldwide Australia.
Kath Hamilton, Director of Audience, Yahoo!7 said, We know our audience loves being able to catch-up on their favourite TV shows. Yahoo!7s PLUS7 service has seen more than 12.7 million full episode streams since it launched earlier this year and we are proud to be the number one TV website in Australia.
The deal with BBC Worldwide Australia means that we can deliver even more quality content. Im confident that shows like Doctor Who and comedy favourites like Fawlty Towers and Catherine Tate Show will have our audience engaged. New and old fans alike will now be able to experience the best of the BBC on Yahoo!7, she said.
ABC has typically been the Australian host for BBC programming, but Channel 7’s move to license dedicated programming for its online service looks like a play to stamp its name on the Australian online video market, which includes ABC’s successful ‘i-View’ channel. Channel Ten also has an online video channel screening catch up episodes of its programming, while Nine appears to only offer clips.