“News is something somebody doesn’t want printed; all else is advertising.”

– William Randolph Hearst

Each weekday in May we’ll bring you a niche, alternative or emerging advertising option that perhaps won’t appear on your research and data reports but highlights opportunities that can add reach, impact and value to your marketing and advertising mix. Your emerging ad option for 28 May is:

Escalator advertising

There are a range of options to generate impact directly to large audiences within multiple public locations such as airports, train stations, shopping centres, department stores and sporting venues. Escalated Advertising offers a unique opportunity to ‘grab’ consumers’ attention by placing brands on escalator handrails and can be an effective complement to broader campaigns.

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