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Content-led storytelling on transmedia platforms coming from an agile, always-on approach – these are the new ways of successful marketing, says scholar and consultant Mohanbir Sawhney. Sawhney is a professor of technology and the director ...
The meme-ified phrase ‘there is no such thing as ethical consumption under capitalism’ has been circulating the internet for a while. I’ve come across it more than once on social media, sometimes it is even ...
Snapchat has been dubbed a rising star in the marketing world, however the app itself has well and truly established itself as a popular social media platform. The challenge for brands is to harness the ...
A brand design agency just developed a playbook it says will revolutionise brand management. ‘The Brand Community Model’ developed by Landor aims to overthrow the “old command-and-control way of managing global brands.” The global branding ...
Understanding artificial intelligence, business intelligence and customer intelligence can deliver meaningful positive brand lift and positive economic impact, writes Mailee Creacy. This article originally appeared in The Intelligence Issue, and was contributed by issue partner ...
Pegasystems has launched two new AI powered products, Paid Media Manager and Retail Advisor. At its Pegasystems 2017 event in Las Vegas, Pega introduced Paid Media Manager, which uses AI to help businesses serve more relevant ...
This is part two of a two-part article. Read part one here. According to the theory of mediatisation, which argues political and social discourse are shaped by mass media, the narrative shift from disaster to ...
