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By Xavier Muhlebach I’ve sat in a lot of rooms where someone pitches a ‘big idea’. Usually it’s a format. Sometimes it’s a title. Occasionally it’s a deck with a mood board. What it almost ...
By Phoebe Saintilan-Stocks For a long time, the traditional model for media companies was simple: capture attention, convert it, build an audience, package the content and sell the ads. But over the past 12 months, ...
By Prithi Dey It’s been nearly seven years since I started my podcast journey at Spotify and I can honestly say that 2026 feels like the era of video disruption. I say disruption in a ...
By Vikki Maver AI-generated copy and content is getting convincing. Too convincing. Emotive words and phrases? Tick. Balanced and methodical sentence structures? Tick. Catchy headlines and CTAs? Tick… and tick. So I don’t blame the ...