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For marketers managing distributed networks, the juggle between central control and local relevance is constant. The latest case study from Taguchi and VetXtend offers a clear example of how to resolve that challenge at scale. When ...
By Adrian Randall Organisations are rolling out AI like a red carpet, but many leaders are still waiting for the productivity lift they expected. Plenty of Australian organisations have rushed to embed AI into their ...
By Izzy Watts and Sara Pethybridge The content industry is obsessed with the ‘what’. Nobody is talking about the ‘how’. Everyone has an opinion on AI, always-on strategies and culturally responsive campaigns. But somewhere between ...
By Jamie Cairns The rules of retail are being rewritten. For decades, brands competed on the strength of their marketing, the power of their logos and the loyalty they could cultivate through awareness campaigns. But ...