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Freeview launches free-to-air TV streaming app

Social & Digital

Freeview launches free-to-air TV streaming app

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Freeview has launched a free mobile app which allows Australian viewers to watch live and catch-up free-to-air content from all free-to-air networks.

Screen Shot 2016-11-07 at 10.11.15 AMThe Freeview FV app, available on smartphones and tablets also has browsing features, a TV guide, favourites and reminders and a recommendations function.

“This is a fantastic new way for consumers to enjoy TV on their terms and never miss a thing, especially when they’re on the go and away from home,” says Freeview CEO Liz Ross.

“The Australian FTA industry has united to create and deliver a powerful mobile consumer experience – in no other market has an FTA industry collaborated to create its own live streaming app,” she says.

The launch of the app is supported by a dedicated TV campaign, out-of-home, digital and social media.

Freeview, the free digital television service, began in 2008, to present and promote free-to-air television content to Australians.

 

 

 

Top image copyright: antonioguillem / 123RF Stock Photo

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Ben Ice

Ben Ice was MarketingMag editor from August 2017 - February 2020

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