In the March Digital Issue of Marketing magazine, we featured a piece on Social Marketing: reawakening a collaborative consciousness, that included some responses from an interview with acclaimed author and thought-leader in new marketing, Joseph Jaffe. The feature touched on online consumer conversations, social media and community, and how as marketers we can make strategic decisions to adapt and innovate in this space.

You can now listen to the full hour-long interview here:

Jaffe also publishes the popular blog, Jaffe Juice and will be in Australia on 8-10 July as the international keynote speaker for this years ADMA forum. More information can be found here: www.admaforum.com.