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Weekly Podcast: Lies, damn lies and… virals?

Social & Digital

Weekly Podcast: Lies, damn lies and… virals?



Marketingmag.com.au has teamed up with the guys at Love Digital to bring you this weekly podcast on all things digital.

In this weeks show:

  • Two
    Australian brands have been on a roller coaster ride this week with a
    couple of viral executions being exposed as hoaxes. But is there
    anything wrong with a bit of mis-truth in advertising?
  • News in 90: with Matty Soccio: Pope launches YouTube channel and political marketing.
  • Top & Flop: with Gary Jaffer, Top & Flop with Gary Jaffer. This weeks top is Whopper Virgins, and this week’s flop is the Best Job In The World campaign that couldn’t hack the volume.
  • Interview: Interview Dena Vassallo from PPR on managing social media PR fall-outs.
  • Simon Says: with Simon Small, FNUKY, three tips on viral marketing.


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