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Tag: A Minecraft Movie

Patrick Lynam is licensing director of gaming at Merchantwise
Change Makers, Featured
How to build a winning cross-category retail campaign strategy
Marketing Mag June 6, 2025

By Patrick Lynam  When we set out to launch the new A Minecraft Movie retail range, we knew one thing for sure: this wasn’t just another licensed product drop. It was a chance to build – block by block – a full-scale marketing campaign to engage audiences of all ages across every touchpoint they cared about. […]

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