Tag: Apple marketing strategies
The iPhone 17 launch reinforces Apple’s enduring brand power
September 11, 2025
By Dave Mooney In a little over a week, Apple’s new iPhone 17 and iPhone Air models will arrive in Australia, following their unveiling at its ‘awe-dropping’ event in California on Tuesday. As an avid Android user, I’m left asking: ‘In 2025… should I care?’ When the first iPhone launched in 2007, Apple reimagined what […]
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