Tag: b2b marketing
Tag: b2b marketing
Why content is the unsung hero of B2B growth
January 6, 2026
By Lara Varrica In marketing circles, content is often framed as a B2C powerhouse. It’s seen as the driver of engagement, storytelling and the be-all and end-all of performance marketing. But, in the B2B space, ...
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Marketers turn to communities as Gen Z demands ‘real voices’
September 24, 2025
As AI floods corporate comms, Aussie B2B marketers still trust their professional networks more than anything else. New research from LinkedIn finds B2B professionals are wary of the flood of AI-generated content when evaluating brands, ...
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