Tag: behaviour science
Using behavioural science to reframe e-scooters as serious business
February 20, 2025
Convincing people to think, act or behave differently is incredibly hard work. Even more so when the decision-making mental arithmetic that takes place at lightning speed is answering the equation: ‘If I do this thing right now I will have a whole lot of fun. What’s there to lose?’ Yet, sometimes the cost of a […]
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