Tag: community building
With B2B content, cultivating community matters more than building audience numbers
October 21, 2026
By Debbie Hatumale-Uy For most of my career, success in content was measured by the size of the crowd. At McDonald’s, I worked in social media when follower counts were the scoreboard, and at Canon I managed digital communications for a brand people already loved. What the scoreboard didn’t show – and what big brands […]
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The power of community in the built environment
March 13, 2025
Building a strong community is an essential part of any industry – including the world of architecture and design. It establishes a sense of identity and cements meaningful relationships that can shape the careers of emerging talent in the built environment. What is community? Is it inclusion? Respect? Or is it confirmation that you are […]
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Sports content marketing needs more truth, not more buzzwords
February 21, 2025
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