Tag: Interview
Tag: Interview
With the needs of consumers and businesses changing dramatically in 2020, marketers are left wondering where to focus their efforts in order to nurture customer relationships in a challenging economic environment. We recently caught up ...
In the latest instalment of Brand Behaviour, we speak to the director of customer engagement at Foxtel Media, Toby Dewar. Editor of Marketing, Jazz Giuliani, and resident brand expert, Associate Professor Karl Treacher, speak with ...
Brand Behaviour episode 2 explores the renewed significance of telco during a global pandemic with feature guest Melissa Hopkins, head of consumer marketing at Optus. Brand Behaviour: Episode 2 from Marketing Magazine on Vimeo. During ...
In episode 1 of Brand Behaviour we speak with REA Group’s Chief Marketing Officer, Melina Cruickshank about the property market and how REA Group is responding to COVID-19. Brand Behaviour: Episode 1 from Marketing Magazine ...
Most marketers are aware that AI personalisation can optimise customer experience, but how can AI be applied to search engines to yield better results in real time? Marketing recently caught up with Justin Sears, the ...
Across the board, brands and marketing departments are looking to spend smarter in a challenging economy. In a cookieless world, advertisers are turning to new tools that can maximise every dollar spent. Marketing recently caught ...
In part three of the ‘Marketing at home’ video series, our latest round of industry leaders reflects on the challenges and triumphs of the past few months, as restrictions ease and businesses begin to climb out ...
It has been notably difficult to avoid the word ‘pivot’ recently. Social distancing measures and economic downturn, as a result of COVID-19, has forced businesses to reevaluate their modus operandi and recalibrate their strategies – ...
