Tag: Interview
Tag: Interview
When everything is rapidly changing, there is a unique opportunity for businesses to reevaluate their CX strategy to better connect with customers. We recently spoke with Vicky Katsabaris, head of CX strategy and solutions at ...
In the second instalment of the ‘Marketing at home’ video series, we hear from CMOs and business leaders from a wide variety of sectors about how they are adapting now and into the future. Deliveroo ...
Our collective sense of normalcy has been shattered during the coronavirus crisis. Now, more than ever, Australian people are reconsidering the role that essential services play in their lives. A reliable internet connection, electricity and ...
We recently caught up with Siamac Rezaiezadeh, head of product marketing of GoCardless, about the unique marketing challenges of SaaS, strategy and how to optimise customer retention. What are some of the key components of ...
As Gen Z begins to establish themselves in the workforce, it is critical that marketers understand how to appeal to a generation that has never lived in a non-digital world. We spoke to Harry Sanders, ...
We recently caught up with Adam Griffith, managing director at Luminary, one of the longest-standing independent digital agencies, who has been leading a successful remote team since he moved to rural Australia four years ago.
In honour of International Women’s Day (IWD) we celebrate some of the bold marketers and business women shaping the conversation in Australia.
Upping its order on digital, cooking up market mix modelling and serving up KPIs for its creative agency are all part of the marketing recipe at McDonald’s, according to the fast food giant’s head of ...
Marketers must take more ownership of the business and lead with a purpose that’s both personal and organisational – Gina Balarin speaks with Accenture’s Tracy Gawthorne about leading an enormous marketing function, the evolving role ...
Following CEO Mark Zuckerberg’s testimony in front of US Congress, Venessa Paech explains the ethical conundrums associated with Facebook’s moderation procedures. Are marketers complicit? Zuckerberg survived the first half of his Congressional grilling yesterday, with ...
A new report from WP Engine highlights how digital behaviours and expectations vary across the generations. WP Engine CMO Mary Ellen Dugan chats hyper-acceleration, matching Netflix and Amazon and the impending chief digital experience officer. Generational ...
