Tag: Marketers
Tag: Marketers
Marketing’s smartphone moment has arrived
August 20, 2025
By Marcus Rossato For years, marketers have layered one channel on top of another – email, SMS, push notifications, or social – hoping to keep pace with the modern customer. But as the customer journey ...
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Why marketers must nail their in-app payment experience
August 6, 2025
By Ben Zyl With physical checkouts disappearing across the country, consumers continue to be left with clunky, slow self-serve ordering systems, and it’s sending us all bananas. Unless, that is, the retailer happens to have ...
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Caught between clicks and caution: The marketer’s trust dilemma
June 20, 2025
By Ayaan Mohamud What happens when customers don’t know who to trust, but still want everything instantly? That’s the paradox facing marketers in 2025. On one side, there’s a growing crisis of trust: deepfakes, fake ...
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