Tag: report
As Australia braces for significant changes to the Privacy Act against a backdrop of GenAI evolution, the nation’s marketers are nervous about their preparedness and MarTech stacks. With data breaches regularly making headlines and consumers becoming increasingly concerned about privacy, the upcoming privacy reforms could have implications for many Australian businesses. According to the Arktic […]
The local Australian online advertising market is continuing to grow, reaching a whopping $2.455 billion for the quarter ending in 30 September 2022. Data obtained by the Interactive Advertising Bureau (IAB) in the Australia Online Advertising Expenditure Report showed an increase of 6.5 percent compared to the same period in 2021. However, the overall online […]
