Tag: social media marketing
How lo-fi storytelling is re-humanising social media
October 22, 2025
By Shelley Friesen You know that feeling when you’re scrolling on social media and everything starts to blur together – perfect lighting, neutral palettes and the same voiceovers on repeat. Don’t get me wrong, it’s not bad, it’s just everywhere. Over the past few years, many brands have defaulted to the same aesthetic. Bright neutrals, […]
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New website Crumb Wire aims to make the food industry more exciting and accessible
September 9, 2025
Founded by PR expert and lifelong food-lover Pallavi Mathur, Crumb Wire offers Aussie cooks and food culture insiders a healthy dose of fresh food news, all while keeping it accessible for every budding cook and professional chef. Crumb Wire, at every level, is a welcoming hub for all food-lovers keen to learn more about the […]
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