Tag: storytelling
The storytelling specialist’s rulebook
June 23, 2026
By Shannon O’Meara If anything defines our humanity, it is a deep-seated need to seek out authenticity. For me, the one hard and fast entry in my storyteller’s rulebook is: it all begins with something real. Real connection. Real emotion. Real understanding. We have to feel something real as storytellers and take the audience to […]
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Heineken’s ‘Pub Succession’ campaign proves storytelling still pulls the heartstrings – and the headlines
April 7, 2025
By spotlighting a real family’s legacy and calling on the Irish diaspora to take up the mantle, Heineken delivers an emotionally resonant global campaign that proves the enduring power of human stories. In an era dominated by algorithm-driven engagement and rapid-fire content, Heineken’s latest campaign reminds marketers of the enduring power of a good story […]
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Rethinking the role of an employee value proposition
February 11, 2025
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