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Tag: storytelling

Tag: storytelling

Change Makers, Featured, News, Social & Digital
The storytelling specialist’s rulebook
  • Marketing Mag
  • access_timeJune 23, 2026
  • remove_red_eye136 Views
Content Marketing, Featured
Heineken’s ‘Pub Succession’ campaign proves storytelling still pulls the heartstrings – and the headlines
Jessica Agoston Cleary April 7, 2025

By spotlighting a real family’s legacy and calling on the Irish diaspora to take up the mantle, Heineken delivers an emotionally resonant global campaign that proves the enduring power of human stories. In an era ...

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Content Marketing, Featured, Social & Digital
Rethinking the role of an employee value proposition
Marketing Mag February 11, 2025

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