Marketing technology news and updates for Australian marketers.

Krux launches Link, the industry’s first P2P data connections platform

Cloud-based infrastructure provider Krux, has launched Link, a connections platform serving as a data-as-a-service complement to Krux’s software platform.

Link aims to give marketers the opportunity to find people and brands across the large, virtual trust network Krux has built via widespread global adoption of its data infrastructure.

Companies already participating in Link include A&E, Edmunds.com, Tribune, ConAgra Brands, L’Oreal and and Annelect, a division of Omnicom Media Group.

Link streamlines by creating direct connections between data owners and data buyers, and uses a flat-fee facilitation model rather than revenue sharing models or complex multi-step pricing approaches employed by others.

As a participant driven market, it offers users a secure mechanism for policy-managed data transport, and minimises risk of data quality, worries about ownership and maintenance.

nMerge Pty Ltd partner with BrandMaker GmbH to enter ANZ market

German marketing efficiency cloud BrandMaker has partnered with Melbourne professional services company nMerge to enter the ANZ market.

With a client list that includes Volvo, Bayer, Commerzbank and over 300 more globally, BrandMaker is expected to make its mark in Australia.

“We are proud to partner with BrandMaker, consistently rated by Gartner as leaders in the Marketing Resource Management Magic Quadrant. BrandMaker are the only leader who is exclusively focussed on marketing. As marketing specialists we are privileged to partner with like minded specialists” says Richard Sharp, nMerge managing director.

SaleCycle launch SMS remarketing service

Remarketing solutions company SaleCycle have launched an SMS retargeting service.

While online retargeting allows brands to remarket to and engage with customers while they are online, SMS remarketing will enable them to retarget those who have left the site without converting in the desired way.

SMS content is personalised and contains links which connect visitors back into the purchasing process.

Adobe Innovations launch new offerings to help retailers across APAC improve CX

Adobe has announced a series of different product innovations in the Adobe Marketing Cloud.

Data-driven remarketing enables retailers to connect consumer behaviour online to contextual data to create and send a user-defined remarketing trigger, such as an email or push notification or SMS.

Personalised push notifications are now supported with more robust analytics, and therefore dliver more personalised relevant messages.

Adobe is also introducing new shoppable media advancements that enhance the in-store digital experience and offer consumers further personalisation based on their location and purchase history.

Another new offering will be the extension of Adobe Experience Manager Screen capabilities to shoppable media.

This will allow retailers to reach consumers at home, on the go or instore, and banners people have become accustomed to seeing on their computers or mobile devices can be displayed instore on large, interactive shoppable screens.

Mediaocean acquires BCC AdSystems

Software platform provider for the advertising world Mediaocean, has acquired Australian software company BCC AdSystems.

The acquisition will allow Mediaocean to support agency workflow in Asia.

It will enable Mediaocean to provide its international customer base with a global workflow, billing, and payment software solution so clients can plan, buy, manage and reconcile for anywhere in the world.

Pitney Bowes announce top five drivers of commerce in 2016

Global technology company Pitney Bowes has released what it predicts to be the top five drivers of commerce in 2016:

1. Internet of Things technologies will drive better business outcomes,
2. Small and medium businesses will greatly benefit from the digitisation of physical communications,
3. Personalisation and hyper-localisation will drive explosive growth in global commerce,
4. Data analytics will play a key role in fraud detection and prevention, and
5. Omni-channel marketing will increasingly use data analytics and optimise physical and digital technologies to deliver a seamless experience for the customer.