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Sky News partners with iHeartRadio, opening up targeted advertising opportunities

Technology & Data

Sky News partners with iHeartRadio, opening up targeted advertising opportunities


ARN’s digital entertainment platform, iHeartRadio, has announced a new partnership with Sky News Australia. The partnership will enable listeners access to a 24/7 broadcast stream and provide a new platform for advertising partners to reach audiences. 

This will be the first live TV audio feed in Australia, where targeted advertising will be directly integrated into an audio stream of a live television feed. Importantly, the move provides a wide audience for advertising partners of Sky News in a time when the public has an insatiable appetite for news. 

Geraint Davies, COO of iHeartRadio Australia, confirms that the use of Adswizz to dynamically insert radio ads into the audio from a live television channel is a first in the Australian market. 

According to ARN’s CCO Pete Whitehead, the partnership is an example of the power of radio in delivering immediate targeted client content: “ARN offers clients the ability to share content on multiple number one ranked platforms using the best in digital marketing technology, in addition to the ability to seamlessly integrate campaigns.”

The launch will be supported by marketing campaigns on Sky News, iHeartRadio and ARN’s nine stations nationally across the KIIS and Pure Gold networks and a traditional outdoor campaign.

“This new partnership opens our content up to a wide new audience and provides our advertising partners with yet another way to reach high-value consumers no matter which platform they use to catch up on news,” says Tim Love, head of digital at Sky News Australia.

Photo by Eric Nopanen on Unsplash.

Jasmine Giuliani

Jasmine Giuliani was the Editor of Marketing Mag from March 2020 to September 2021.

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