Rocket Fuel has integrated Watson Discovery into its predictive marketing platform.

Rocket Fuel has expanded its partnership with IBM by integrating Watson Discovery into its platform.

The new capability, called ‘Brand Moments’, enables Rocket Fuel’s AI technology to be responsive to real-time sentiment in news stories.

It aims to provide a tool for businesses wanting to take advantage of or avoid ever-changing news items in real time.

“By incorporating IBM Watson Discovery into our predictive marketing platform, we take our ability to reach consumers at the perfect moment to another level,” says David Gosen, GM platform solutions and senior VP international at Rocket Fuel.

“This integration means our clients can now have better control over their association with particular keywords and breaking news. And it gives them a more informed view of when and where their brand will appear,” he says.

Rocket Fuel is currently testing the new AI to AI capability with select customers, with Brand Moments to be made more widely available later this year.
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