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“They’re coming back in droves”: Vodafone adamant it’s on the way back up

Technology & Data

“They’re coming back in droves”: Vodafone adamant it’s on the way back up


Vodafone says customers are returning to its network in droves, reporting it’s placed more than one million 4G devices in the hands of its customers just eight months since its 4G network was launched in June 2013.

In a statement Vodafone released today, the telco says the speed with which its existing and new customers were embracing 4G devices had surpassed its expectations, with Vodafone able to offer data speeds and inclusions unmatched by rivals Telstra or Optus.

“In just eight months we have crossed the million device threshold, which equates to around 30,000 new devices on our 4G network every week,” says Vodafone CMO Kim Clarke.

“As much as some detractors joke about Vodafone’s well-known network issues in 2010, the fact is in 2014, Vodafone’s networks, both 3G and 4G, are offering consistent fast, reliable data speeds right around the country,” Clarke adds.

Vodafone says it has consistently offered customers better value for money than its competitors and the popularity of its 4G plans was due in part to its generous data inclusions and has spent a considerable amount on rebranding its services over the few years, after company figures showed Vodafone lost 423,000 customers in 2012.

“We are able to offer our customers both a great network and great value for money, which is why we think we’ve added more than one million devices to our 4G network in such a short space of time.

“In practical terms, we are able to do this simply because we operate our 4G network on high-quality spectrum that can handle a lot of customers, huge volumes of traffic and still offer fast data speeds.”

Vodafone says it is pleased its customers are enjoying its new 4G network.

“We are delighted with the feedback we are receiving from customers using our 4G network. We offer a 30 day Network Guarantee for those who want to take our network for a test drive, which means customers have the freedom to switch if they don’t love it. We’re confident they will,” says Clarke.



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