Marketing and customer service departments need to work together more than ever before, writes Arlene Wherrett. Omni-channel is omnipresent The latest advent in the industry, omni-channel, is about providing the same experience across all channels, ...
The threat of ‘showrooming’ to bricks-and-mortar retailers is overrated, according to a North American Westfield executive. Referencing research conducted by Vision Critical, Westfield’s retail design manager Cory Surovek questioned the threat posed by the trend ...
Every morning we’ll be posting a quick round-up of marketing-related posts from blogs. If you come across a really great blog with some interesting marketing-related content, send us through the link and we’ll post it ...
