Optus and M&C Saatchi win big at Clio Awards
Optus' Clever Buoy campaign scored big in New York City this week bringing home Grand Clios for M&C Saatchi Syd....
BY Chris Byrne
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Chris Byrne
Chris Byrne used to be research editor of this publication, but now contributes from various locations. He also contributes to The Fetch and has been published in The Guardian, Sydney Morning Herald and The Age.
Tweet him @penseive
Social commerce: Overcoming the conversion mindset
Chris Byrne writes that without a middle man, categories formerly dependent on traditional sales models can leverage socia....
BY Chris Byrne
Internet of Things: Building digital bridges in a connected world
BY Chris Byrne
The science of marketing segmentation
Like so many of marketing’s foundations, segmentation has been rocked by the data revolution, but itâ€....
BY Chris Byrne
Augmented reality an unlocked cure for print’s revenue and cut-through woes
Augmented reality could be the answer to print advertising's dwindling revenue and engagement rates, David Francis, h....
BY Chris Byrne
The four categories of brand innovation according to chairman of TBWA Worldwide
Creative agencies must help clients innovate in the way they innovate, chairman of TBWA Worldwide Jean-Marie Dru told....
BY Chris Byrne
Westfield: Showrooming not a threat, 2 in 5 shoppers ‘reverse showroom’
The threat of ‘showrooming' to bricks-and-mortar retailers is overrated, according to a North American Westfield ex....
BY Chris Byrne
Big data analytics: How Netflix uses Hollywood’s ‘golden gut’ to avoid blind spots
Relying too much on big data analytics can block brands from connecting with consumers, insights director for Netflix....
BY Chris Byrne