Author: Chris Byrne
Author: Chris Byrne
The four categories of brand innovation according to chairman of TBWA Worldwide
October 21, 2014
Creative agencies must help clients innovate in the way they innovate, chairman of TBWA Worldwide Jean-Marie Dru told delegates at the AANA’s RESET conference in Sydney. Speaking to a crowd of senior marketers, Jean-Marie ...
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Westfield: Showrooming not a threat, 2 in 5 shoppers ‘reverse showroom’
August 7, 2014
The threat of ‘showrooming’ to bricks-and-mortar retailers is overrated, according to a North American Westfield executive. Referencing research conducted by Vision Critical, Westfield’s retail design manager Cory Surovek questioned the threat posed by the trend ...
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Big data analytics: How Netflix uses Hollywood’s ‘golden gut’ to avoid blind spots
August 6, 2014
Relying too much on big data analytics can block brands from connecting with consumers, insights director for Netflix, Tim Donza, told last week’s ADMA Global Forum. Donza shared how his Hollywood-based team borrows from ...
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