Author: Charis Palmer
Branding drives children to make healthy choices too: study
August 21, 2012
Branding that’s targeted at children can make healthy food a more attractive option than unhealthy food, according to a new US study. Researchers from Cornell University found that a sticker of the popular character Elmo was associated with children increasing their choice of an apple over a cookie during school lunchtime. “There is concern over […]
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