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Author: Chris Smith

Technology & Data
Offline behaviour the key to cracking online connection
Chris Smith October 14, 2013

Behind every device and online visitor is a real human. This sounds obvious but it can be easy for marketers to get tunnel vision about leveraging online behaviour for targeting, to the extent that the person ‘behind the mouse’ is sometimes forgotten. In a digital setting, marketers should care even more about offline context – […]

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