Author: Daniel Aunvig

Let’s talk about Customer Relationship Management (CRM) but first, let’s go back to basics for a moment. Let’s ask, “How does an individual initiate a long-term, mutually rewarding relationship with another individual?” One of the key ...

Listening to the drumbeats of leading customer-centric organisations around the world, it’s obvious we need to rethink the way we do campaign management. Say goodbye to the days of planning large 1:1 blasts and welcome ...