Author: Graham Plant
Author: Graham Plant
Will data kill your business? A wake-up call for marketers
July 23, 2018
Businesses and government have been winging it when it comes to data use. Graham Plant on trust and what it should mean to marketers. As marketers we rely on data. Now more than ever. So ...
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“Doable but not easy” – DaaS and commercialising your organisation’s data
November 8, 2017
Graham Plant explains Data as a Service (DaaS), and explores new options for commercialising your organisation’s data. This article originally appeared in The Serve Issue, our October/November 2017 print edition of Marketing magazine. Have you heard about ...
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A start-up view of first mover (dis)advantage
April 13, 2016
Graham Plant writes that while business would be pretty boring without first movers, the advantage gained is rarely as clear-cut as it seems. When the theme of this issue of Marketing was mentioned, there was ...
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