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Author: Howard Parry-Husbands

Author: Howard Parry-Husbands

News
Why brands need to flip the funnel on green innovations
  • Howard Parry-Husbands
  • access_timeAugust 23, 2012
  • remove_red_eye975 Views
Technology & Data
Big data: Innovation by numbers and the end of Mad Men
Howard Parry-Husbands July 24, 2012

More data is being created today than that seen from the dawn of man to 2003. In fact, the amount of data we now have at our fingertips doubles in size every 18 months. It ...

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News
Why most new products fail: the 7 deadly sins
Howard Parry-Husbands June 19, 2012

Each year, millions of dollars are invested into new product development. Millions more are wasted on media to spruik new ideas that probably weren’t good enough to launch in the first place. The reality is, ...

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