Author: Jeremy Glass

Customer intelligence technology is a game changer in the history of marketing, not least because of consumers’ inexorable move to online, social and digital. Here, it is much easier to track, understand and match customer needs, wants and – perhaps most important of all – expectations. The technology enables marketers to deliver highly relevant and […]

The power of a customer’s permission is a fundamental, but all too often poorly understood, element of how a brand can best build a relationship with its customers. Permission is like an iceberg… on the surface it’s often seen as just an opt in, but in truth the real value of permission runs much deeper. […]