Samsung Electronics Australia has announced the appointment of Phillip Newton as chief marketing officer. The role will see Newton lead marketing communications and corporate marketing across the business divisions of audiovisual, home appliances, information, technology ...
Facebook has announced yesterday it’s changing the way it measures cost-per-click on its advertising products, in order for advertisers to “better understand how their ads perform against their objective.” The major change that Facebook is ...
The world’s largest personal computer company will require its media agencies around the world to use a third-party data tool to track online advertising buys, as marketing executives tire of a lack of accurate measurement. A ...
Nike’s ‘Better for it’ marketing campaign has launched in Russia with ‘Real girls of Moscow’, a campaign that aims to empower Russian women to be active through video, street art and GIFs. The ads show Russian women ...
A study by IBM has found that retailers face more pressure – but also opportunity – from continued declines in advocacy and brand loyalty. The ‘2015 IBM Smarter Consumer Study’ suggests consumers have been empowered by ...
The commercial radio industry has recorded 5.06% metropolitan advertising revenue growth for the financial year ending June 2015, according to data sourced by Deloitte on behalf of Commercial Radio Australia (CRA). The data released yesterday by ...
Financial services company, Citi, launched their ‘Rethink banking’ brand campaign in Australia yesterday, which aims to inspire consumers to appreciate the good feeling that comes from making a good financial decision. The face of the ...
Coca-Cola has one of the most famous logos in the world but the soda giant is choosing to remove it from Coke cans around the Middle East this Ramadan period in a marketing campaign aiming ...
The results are out from New Zealand’s longest running reputation study which looks at the public’s view on the reputation of New Zealand’s top 25 earning companies. Toyota has claimed the title of New Zealand’s ...
