Author: Josh Frith
Would you open the front door of your home to a stranger? Would you share your day-to-day life with them, beyond Facebook status updates and tweets, to learn more about culture, language and social interaction? We are constantly engaging with our connections on social media sites, but how many of us actually make a difference […]
Soon the world will be glued to their TV screens watching athletes jump, swim, run and generally make the rest of us feel pretty unfit in their pursuit of an Olympic gold. Every four years the Olympics reinvents itself: high-tech uniforms, more events, bigger and better opening ceremonies. But every once in a while something […]
Achieving viral spread is the dream of every online marketer eager to capture global interest. That dream has certainly been brought to reality by Invisible Children’s Kony 2012/Stop Kony campaign. The campaign, which advocates for the arrest and persecution of Joseph Kony by the International Criminal Court, used an online video to spread its message […]
We’ve all seen the headlines: ‘Online to kill off traditional retailers’, ‘Aussie retailers losing out to overseas companies’. However, I believe online should not be seen as a threat by retailers, but rather, as an opportunity to be embraced. Aligning your online presence with your offline presence will boost sales and increase your customer base. […]
