Author: Josh Frith
Author: Josh Frith
The most social Olympics ever – how brands can get involved
May 8, 2012
Soon the world will be glued to their TV screens watching athletes jump, swim, run and generally make the rest of us feel pretty unfit in their pursuit of an Olympic gold. Every four years ...
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Viral marketing – a lesson from Kony 2012
March 15, 2012
Achieving viral spread is the dream of every online marketer eager to capture global interest. That dream has certainly been brought to reality by Invisible Children’s Kony 2012/Stop Kony campaign. The campaign, which advocates for ...
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3 tips for making the most of online opportunities
October 4, 2011
We’ve all seen the headlines: ‘Online to kill off traditional retailers’, ‘Aussie retailers losing out to overseas companies’. However, I believe online should not be seen as a threat by retailers, but rather, as an ...
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