Author: Ken Hudson
Dr Ken Hudson says that organisations that undergo incremental innovation leave themselves exposed to disruption from competitors and that reinvention is the tool required. We are being told by our Federal Government that we are entering, or already in the middle of an ideas boom. I totally agree with the shift from a reliance on […]
Dr Ken Hudson shares eight pieces of advice on being disruptive – to yourself. Brad Jakeman, the president of global beverages group PepsiCo says: ‘I try and drive this notion in the organisation that unless we’re constantly thinking about how we disrupt ourselves someone will come along and disrupt us.’ But how do you disrupt […]
Ken Hudson writes that if you want a ‘Big Idea’ you should start with small wins. I remember meeting with the CEO of a large international packaged goods brand who spent the entire time imploring his leadership team to come up with a big idea. This sounded impressive, but when I asked him later in […]
Dr Ken Hudson shares his 10 key guidelines for a productive ideation session that has momentum before it even starts. I have been designing and running ideation sessions for the past 10 years across a wide range of different industries, categories and brands. For better or worse these are the guidelines I always suggest […]
Dr Ken Hudson presents a step-by-step tool that hits reactive competitive analysis out of the park. I was a former marketing director at American Express and every year every product or brand manager completed their marketing plans with a section titled ‘Competitive Analysis’. In my years as a facilitator I have seen this process […]
Want better, more original ideas? A good starting place is to consider what sort of mood you are in. A meta-analysis conducted by academics at the University of Amsterdam confirmed what we know intuitively: you are more creative when you are in a positive mood. The reverse is also true: if you are in a […]
Marketing and product managers often say they need a range of ‘out-of-the-box’ ideas to develop new products and to boost their brand or business. But how do you create an out of the box idea? Brainstorming for all its popularity rarely produces such an idea. Nor does mind-mapping or other ideation tools. Over a number […]
