Author: Lisa Arthur
Author: Lisa Arthur
Managing digital compliance
November 4, 2011
Digital marketing has dramatically changed the marketing landscape. We now live in an era with significant new ways to effectively reach customers. However, the increased numbers of channels created by digital technology has the ability ...
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Sales and Marketing: Bringing down the silos
October 13, 2011
It is no small task to manage the changing nature of marketing channels. From what used to be six or seven key channels twenty years ago, it has now grown considerably larger with mobile, social ...
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5 steps to sales and marketing alignment
September 1, 2011
Aligning sales and marketing is essential in today’s world of the empowered buyer. A lot has been written about the importance of sales and marketing staff aligning their processes to manage potential and existing customers ...
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