Author: Lisa Arthur
Marketers today are fending off challenges from all fronts. Expectations have never been higher, and the job has never been more complex. From managing multiple programs across an ever-expanding network of channels to fulfilling constantly evolving objectives, today’s marketers have to juggle changing priorities and reduced budgets while remaining creative and responsive. Fortunately, marketers do […]
Digital marketing has dramatically changed the marketing landscape. We now live in an era with significant new ways to effectively reach customers. However, the increased numbers of channels created by digital technology has the ability to create more time for the user and complicate the approval process if not managed properly. In highly regulated industries, […]
It is no small task to manage the changing nature of marketing channels. From what used to be six or seven key channels twenty years ago, it has now grown considerably larger with mobile, social media and blogs – and the list keeps growing. In many marketing departments, content and campaigns are developed in silos […]
Aligning sales and marketing is essential in today’s world of the empowered buyer. A lot has been written about the importance of sales and marketing staff aligning their processes to manage potential and existing customers more effectively. However, aligning processes is actually only one step in a series of important considerations. Companies must address many […]
