Big brothers eye on food and alcohol promotion
The government has decided against placing strict regulations on food and alcohol advertising, reports Business Da....
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Disney/Pixar buys first Twitter trending topic
Twitter has launched the second stage of its advertising revenue testing, with Disney/Pixar as its first client, r....
Life after brand management: Emma McDermott
In this careers feature,
Rules of engagement
Engaging your customers usually requires many touch points. To do this a multiple channel approach is required to give the....
Cycling campaign capitalises on soccer audience
SBS launched a campaign for the 20th year of the Tour de France, leveraging high numbers over the opening weekend ....
No ambush marketing allowed, says FIFA
FIFA holds the rights to the soccer world cup and, over the past four years, has steadily been cracking down on co....
The effectiveness of online ads
A study to be published in Marketing Science has found that the combination of matching online ad content....
Media bosses out on the street
The Outdoor Media Association (OMA) is soon to launch a million dollar media campaign for The Big Issue, ....