Weighing in with video
Brand: ‘Approved by Life’
Client: Weight Watchers
St....
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Marketing mag
A real meal
Background
Picnic is an Australian chocolate icon. People know the brand and like the brand, and ....
Over 65s flock to social media
Social media networks are increasingly appealing to older users, eMarketer has reported.
A May 20....
Asia Pacific leads in healthy eating trends
According to Nielsen's ‘Global Trends in Healthy Eating' survey, worldwide many consumers still experience barri....
Online ads to be regulated in UK
The Advertising Standards Authority (ASA) in the UK has announced that it will be regulating all online marketing ....
Google introduces email sorting function
Google has introduced a feature to Gmail, which sorts users incoming email into different inboxes for them.
Apple launches social networking platform
Apple has announced the launch of Ping, its music-oriented social network platform, available through iTunes.
What B2B experts can learn from B2C gurus
B2B and B2C marketers pitch to very different audiences and so naturally they try to adopt different marketing tactics to ....