OOH going strong
OOH has recorded a 22% increase in sales in quarter two, compared to the same period in 2009, according to the Out....
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Marketing mag
Consumers go multi-channel for retail
New research conducted by the Australian Centre for Retail Studies (ACRS) suggests that retailers could miss out o....
Life after brand management: Nick Petrovic
In this careers feature,
TV growth continues
Australians continue to be glued to the box as reports show television viewing has increased over all platforms for the fi....
iPhone app downloading to plateau
A study by Ovum has forecast the dominance of Apple's iPhone in the mobile app download market will decrease in co....
Its the social economy, stupid
During the 1992 presidential campaign in the US, Bill Clinton's campaign strategist coined the phrase “It's the economy,....
Building the brand experience via social channels
I've been thinking lately, why have marketers transformed social media into a complicated tool that brands continually mis....
Brazilians score on FIFA website
The official FIFA website achieved high global usage during the FIFA World Cup, with more Brazilian users accessin....