Shop-A-Docket is extending its coupon market dominance by introducing mobile coupons alongside the printed docket and online coupons. Parent company Hotdockets stated that the launch is a positive step for advertisers and consumers alike because ...
Marketingmag.com.au has teamed up with the guys at Love Digital to bring you this weekly podcast on all things digital. In this weeks show: In only a few years online retail has fundamentally shifted the ...
Mitchell Communication Group has appointed Paul Davey to managing director of its media division. Promoted from his previous position as the company’s corporate director of business performance, Davey brings 25 years experience to the company. ...
Optus has established a media advertising centre that aims to offer information on targeted advertising opportunities across the telco’s mobile and online platforms. The launch coincides with the formation of an advertising services arm under ...
TV shopping network TVSN has announced the launch of its national marketing campaign and will offer an opportunity for Australians to start a career in TV in its ‘Shopping for a STAR’ promotion. Activity will ...
Selleys has launched a new DIY fix-it community hub targeted at mums. The campaign, ‘A Simple Fix’, aims to tap into mums fondness for fixing and providing answers to common household breakages said Selleys. The ...
Donut King is launching a campaign for their new coffee offering. The new coffee blend, entitled Royal Bean, is being supported by an integrated campaign including TVC, TV program sponsorship, direct mail, giveaways, print, OOH ...
Over the past six months my blogs have focused on the digital consumer, but in this months post Ill focus on one of the bigger, and potentially controversial, consumer trends at play. Its a trend ...
The Australian Interactive Media Industry Association (AIMIA) has unveiled its ‘History of the Australian Web’ project, which establishes a permanent and public record of the major trends of the Australian internet since 2001. The project ...
On the back of its coverage of the 2009 Tour de France and the Ashes Cricket tours, SBS Online announced that it recorded its busiest month ever. SBS.com.au, user sessions jumped 44 percent compared to ...
Mobile services provider MIA has confirmed it has secured a contract with Optus to supply its new mobile ad serving and management system, AdFactory. The deal will see all of Optus’ mobile portal advertising inventory ...
Bruni Dunn Advertising, a Melbourne start-up, has picked up the Haymes Paint account. Bruni Dunn opened its doors only recently and is headed by Dino Bruni and Lachie Dunn. Bruni brings 20 years account management ...
