Figures released by the Audit Bureau of Circulations (ABC) reveal Australian newspapers have remained in a strong position despite falls overseas. The statistics indicate a stable result for the June 2009 quarter, with Australians buying ...
Audit Bureau of Circulations (ABC) figures have indicated strong growth for consumer magazines. ACP Magazines has enjoyed period-on-period growth for 10 out of its portfolio of 13 ‘Women’s Lifestyle’ magazines. Particular standouts were Shop Til ...
What is the hardest/easiest product youve had to market?
Research conducted by SheSpot has identified a new consumer market termed couplets. Drawing marketing attractiveness comparisons to DINKs, the research defines ‘couplets’ as young engaged-to-be-married or recently-wed couples about to embark on a life together. ...
The Australian Communications and Media Authority (ACMA) has announced an inquiry into Commercial Radio Australia. Joan Warner, CEO of Commercial Radio Australia, said the industry would make a submission to the inquiry but was disappointed ...
Independent consumer survey of product innovation, Product of the Year, has revealed retail media company TorchMedia as a key supporter of its 2010 awards, with a campaign promoting the winners set to appear in shopping ...
As part of the multi-million radio brand campaign, new ads featuring national executive director of the Retailers Association, Scott Driscoll, will go to air supporting advertising in tough times. The ads are the next stage ...
Twelve online advertising companies have announced the formation of Internet Advertising Sales Houses of Australia (IASH), an industry body that will take over the mantle from Internet Assigned Numbers Authority (IANA). Members voted Phil Duffield, ...
Australia’s online advertising market has recorded double-digit growth of 18.5% for the full financial year according to figures released by the Interactive Advertising Bureau Australia (IAB) Australia in its ‘Online Advertising Expenditure Report’. The report, ...
When people are sick, they go to a doctor; when their car is in need of repair, they go to a mechanic; when the tap’s leaking, they call a plumber. But when they need copy ...
Background With the drought taking a toll on Australia’s water supply, ABC Innovation sought to educate the Australian public about water management and saving, with a focus on school students. As part of National Science ...
More than 40 radio stations in Sydney, Melbourne, Brisbane, Perth and Adelaide put rivalries aside and broadcast simultaneously to promote the launch of digital radio in Australia. It is reported that the launch would have ...
